B.S., Marketing and Branding

Hodges University
Bachelor of Science, Marketing and Branding

A marketing and branding degree develops the skills needed to be successful in almost every sector of business. This 100% online B.S. in Marketing and Branding gives you a strong fundamental knowledge of marketing and branding, as well as analytical, decision-making, communication and negotiation skills necessary in today's business world.

Students may choose an emphasis in retail and product merchandising, building value and a competitive advantage, or both.

What You'll Gain:

• Knowledge of market research, internet, e-commerce and social media marketing, product quality management, strategic retail merchandising and supply chain management
• Key elements of advertising and public relations
• Deepened knowledge of buyer and consumer behavior—using a behavioral approach used by consumer and organizational buyers
• Skills in decision making, problem solving, management, and strategic marketing planning
• The ability to plan, develop, and market new brands
• A firm foundation in liberal arts

Students must complete the comprehensive exam in order to graduate.

Admission Requirements

For program specific admission requirements, please call (855) 814-8240.