B.B.A., Marketing

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Florida International University

Bachelor of Business Administration, Marketing

Advertising, promotions and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. With a business concentration in marketing you will be prepared for a successful career in a wide range of marketing fields, including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. You will emerge with a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively.

What can I do with this degree?

Here are some common professional paths for graduates:

  • Director of Marketing
  • Marketing Manager
  • Account Executive
  • Sales Manager
  • Brand Manager
  • And more!

What’s in it for you:

  • A personal coach to guide you through the enrollment process and along the path to graduation.
  • 100% fully online classes.
  • Credit for college credits previously earned from accredited institutions.
  • Scholarships, financial aid and grants for eligible students.

Admission Requirements

To apply, please submit the following:

  • Complete Florida application
  • $30 application fee
  • Official college transcripts
  • If you have fewer than 60 transferable credits, you must also submit your high school transcripts and SAT and/or ACT scores, in addition to any transcripts from post-secondary schools, to the Office of Undergraduate Admissions. CLEP, AP, and IB scores must be sent separately if AA degree has not been posted to transcripts.

*Missing residency information will prevent you from registering for classes if admitted. FIU accepts transcripts in the following ways:

1) Electronic
  • Faster (All FL public institutions)
  • Naviance (Typically used by private HS schools)
  • SMART/Joint Service Transcript – Military records

2) Hardcopy

Transcript sent directly from your high school and/or college in a sealed envelope to:

Florida International University
Office of Undergraduate Admissions
P.O. Box 659003
Miami, FL 33265-9003

NOTE: Transcripts received by FIU become the property of FIU and will not be returned to the applicant or forwarded to any other institution. Please do not send us your original transcript/diploma if you have no other copies.

Admissions decisions are made on a space-available basis as applications are completed and all supporting documents are received. In order to be invited to apply for merit scholarships you must be admitted prior to November 1 and meet minimum scholarship criteria.

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